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The Office of Public Affairs follows strategies outlined in the 2012-13 Communications Plan (including feedback from a Texas A&M Health Science Center-wide Internal Audience Perspective Survey) and by the Executive Office. We have adopted the following key messages and new tagline:

Tagline: Transforming Health

Key Messages:

  • Responding to the state’s needs
  • Delivering real-world solutions through innovative research
  • Reflecting the changing face of Texas
  • Connecting with communities

Download our Brand Tips for information about editorial and graphic guidelines.

We actively integrate these concepts into all the work we do (i.e. using the key messages as a gauge for the type of news we release). Contact us to discuss ideas of how to incorporate these key messages and tagline into your college or unit's marketing strategy. If we don't have the capacity to help with your project, we can recommend capable outside vendors.

Last edited by: schnettler 09/28/2017