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Brand Toolkit

Name in Text

Correct names for the institution and each member are shown below in bold Acceptable second and subsequent references are shown in the bulleted list

  • Website: Second references are appropriate on our own website, since the full name is listed in the top banner.
  • Acronyms: For the sake of readability and clear context, it is recommended that acronyms NOT be used for a public-facing audience.

Downloads

Logos and templates may be downloaded below. A Texas A&M Health Science Center username and password is required to access the download pages.


Texas A&M University Health Science Center

  • Second Reference: Texas A&M Health Science Center
  • Subsequent Reference: Health Science Center (capitalized)
  • Acronym: TAMHSC (INTERNAL USE ONLY)

Texas A&M College of Dentistry

  • Second Reference: College of Dentistry
  • Subsequent Reference: the college (not capitalized)
  • Acronym: COD (INTERNAL USE ONLY)

Texas A&M College of Medicine

  • Second Reference: College of Medicine
  • Subsequent Reference: the college (not capitalized)
  • Acronym: COM (INTERNAL USE ONLY)

Texas A&M College of Nursing

  • Second Reference: College of Nursing
  • Subsequent Reference: the college (not capitalized)
  • Acronym: CON (INTERNAL USE ONLY)

Texas A&M Irma Lerma Rangel College of Pharmacy

  • Second Reference: Rangel College of Pharmacy
  • Subsequent Reference: the college (not capitalized)
  • Acronym: COP (INTERNAL USE ONLY)

Texas A&M School of Public Health

  • Second Reference: School of Public Health
  • Subsequent Reference:  the school (not capitalized)
  • Acronym: SPH (INTERNAL USE ONLY)

Centers and Institutes

Refer to each center or institute's proper reference
on the Toolkit page.


Q & A

A list of questions and answers is presented below as a way to assist the institution, colleges, centers and institutes navigate branding. If you have questions not answered in this list, see the contact information at the bottom of the page.



How do I correctly write the name of the institution, colleges, centers and institutes?

Correct names for the institution and each member are shown below in bold. Acceptable second and subsequent references are shown in the bulleted list.

Website: Second references are appropriate on our own website, since the full name is listed in the top banner.

Acronyms: For the sake of readability and clear context, it is recommended that acronyms NOT be used for a public-facing audience.

Should I continue to use the “Transforming Health” tagline?

No. The “Transforming Health” tagline is no longer used. Do not use a logo with Transforming Health. Do not use marketing or communications materials that have Transforming Health. Do not use Transforming Health as the tagline in your e-signature.

Change all references in body copy to plain text so that the words are no longer highlighted (remove bold and lowercase the T and H).

Example: We are transforming health through innovative research, education and service in dentistry, medicine, nursing, pharmacy, public health and medical sciences.

Is there a new tagline?

Yes! The tagline is “Making What If Possible”. The tagline is a component of a Health Science Center brand campaign that launched fall 2017. The tagline, along with the url to the campaign website, whatif.tamhsc.edu should be included in the electronic signature (see below for templates).

What is the branding style for the email signature?

Email signatures should be consistent across Texas A&M University to maintain a unified look to external audiences.

You must copy and paste one of the four templates shown in the email signature template document, into your e-signature tool and fill in your information. Editing your current e-signature will not achieve the correct look. Make sure the signature remains in Arial or Calibri once populated, as the font may change based on your account preferences.Make sure the font is set to 9 pt. Open Sans (the font may change based on your account preferences). If you do not have Open Sans, use Arial or Calibri.

DO NOT edit the template to fit your individual personality. Email is an extension of university stationery and should maintain a consistent and professional appearance.

DO NOT add logos, graphics, quotes or backgrounds. These items may cause the email to be blocked by security firewalls.

DO NOT delete or change the tagline. A consistent brand is a strong brand.

Whom should I contact if I have additional questions?

Melany Borsack
Creative Director & Brand Manager
(979)436-0610
brand@tamhsc.edu

Last edited by: westbrook 11/17/2017