About the Texas A&M Health Science Center Logo and Tagline
As part of its “Pathways to Excellence 2015” strategic plan, the Texas A&M Heath Science Center developed and instituted the use a new logo and tagline to emphasize that our faculty, staff and students are devoted to the precept that all people – regardless of geography, economics or culture – deserve the benefits of compassionate care, superior science and exceptional health education.
The logo’s open book represents knowledge – a critical foundation of professional education – and future breakthroughs. Rising from these pages is a stylized DNA double helix, the basis of life that symbolizes the Texas A&M Health Science Center commitment to sharing knowledge and translating discoveries into life-changing procedures, technologies and practices. This mark also affirms the HSC’s dedication to making discoveries and improving lives across the state, around the nation and throughout the world.Combined with the tagline, “Bringing Learning to Life,” the new logo has been carefully designed to serve as a symbol that the public, staff, faculty, students and alumni may immediately recognize. It is no less than our organization’s “signature,” and by using it properly, we protect and enhance our collective identity.
Consistent application and precise production of the logo will reinforce public awareness of the Health Science Center, resulting in a unique and effective visual style and stronger, more unified presence. A number of specific guidelines have been articulated in the HSC styleguide and distributed to the respective communications specialists throughout our Health Science Center (and is available online at http://tamhsc.edu/communications/graphicstyleguide).
The logos of the Health Science Center and each of its academic units include four basic elements: the HSC symbol, the A&M System name, our university name and, if applicable, academic unit or office name.
Among the requirements articulated in the styleguide:
1. The college or school name should not appear alone as a symbol without the other three elements, and the size relationships among the various elements should not be changed.
2. The symbol, letters or words should not be altered or distorted to achieve a special effect.
3. The HSC symbol may only appear alone if used with the system name, HSC name and, if applicable, the academic unit name elsewhere within the communication or as part of a comprehensive signage program.
These new designs replace the existing component seals and/or logos, except for legal uses and extenuating circumstances. More information and links for downloading the logos is available at http://tamhsc.edu/communications.
Please contact Mr. Gary Henryson, Assistant Vice President for Communications, should you have any questions or need additional information.
